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"Together We Can!"
Make a Positive Difference with Brands For Good

Build Trust and Loyalty
as a Champion of Positive Change
with Brands For Good

✔️ Enhanced Brand Reputation: Align your business with Brands For Good to boost your reputation as a socially responsible company committed to making a positive impact.

✔️ Access to a Purpose-Driven Community: Connects your business with a community of like-minded individuals and organizations dedicated to ethical practices and sustainability.

✔️ Impactful Corporate Social Responsibility: Implementing initiatives to corporate social responsibility (CSR), driving employee engagement and customer loyalty while contributing to meaningful social and environmental causes.

Be Part Of
The Movement
To Do Good

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Register Interest

Testimonials 
from the Community

We take pride in the impact our community of Brands for Good members has achieved.

Here are testimonials from our valued members, sharing their experiences and successes in driving positive change. These stories highlight the collective effort and commitment to sustainability, social responsibility, and ethical business practices.

Discover how being a part of Brands for Good has empowered these organizations to make a meaningful difference and inspire others to follow in their footsteps.

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01

Prof. Lim Siong Guan 

Honour Singapore

"Leadership is making good things happen which if left on their own may not materialise. Honour (Singapore) is happy to be receiving the first-ever Leadership for Good Award. Thank you Brands For Good"

02

Tan Wang Cheow

Food Empire

"Giving should always come from the heart. If we can open up our hearts even if it’s just to one person, it can make a huge difference."

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03

Wong Sze Keed

AIA Singapore

“Leadership is influence and we remain dedicated to making positive, long-term contributions to our customers, the community, the wider environment and ensuring Singapore is a sustainable home for generations to come.”

04

Peter Koh

Oceanus Group

"Building Sustainability Today for the Security of Tomorrow"

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Be A Part Of
Brands For Good

What You Get When
The Brands For Good Judges Recognises You
As A Brands For Good Winner

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Champions will get Complimentary Brands For Good Trophy from Royal Selangor to commemorate your achievement.

Complimentary
Worth SGD$970

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All award recipients will have the opportunity to receive your Brands For Good Award on Stage with our distinguished *Guest-of-Honour.

* Since 2020, our Guest-of-Honour has been the Minister for Culture, Community, and Youth (MCCY) and Second Minister for Law, Mr Edwin Tong SC.

Complimentary
Worth SGD$3397

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You Get Complimentary Workshops To Lead Your Industry
as a Brands For Good Award Recipient, giving you an opportunity to network with distinguished business leaders and industry thought-leaders

Complimentary
Worth SGD$897

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You Will Be Invited To Exclusive Breakfast Networking Sessions With Our Distinguished Leaders as a Brands For Good Award Recipient, giving you an opportunity to expand your network to distinguished individuals and industry leaders.

Complimentary
Worth SGD$2997

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You will get Complimentary Brands For Good Award Certificate. Award certificates offer several benefits including recognition of achievements, motivation for team's continued excellence, enhancing one's portfolio, boosting self-esteem. They serve as tangible reminders of success.

Complimentary
Worth
SGD$97

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Rights to use of the Brands For Good Award Logo on your marketing collateral signals a commitment to social and environmental responsibility, building trust with conscious consumers.

It aligns your brand with ethical values, attracting like-minded customers, and potentially increasing sales. Additionally, it enhances brand reputation and fosters a positive corporate image.

Exclusive 
Rights To Use

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Nominate Your Company
for Brands For Good 2025 Now
for only SGD$800.

Price will be revised to SGD$1,250
in the coming few weeks...

You get a Value of SGD$8,358
for the Nomination Offer of SGD$800 Now before the next Price Revision of SGD$1.250 in the coming few weeks

"Be The Wind Of Change"
Eleanor Roosevelt

Dont take our word for it!
Here is what our Singapore Ministers,
Distinguished Business & Academic Leaders
have to say about us!

"Thank you Brands For Good"

Minister Edwin Tong
Minister for Culture, Community and Youth (MCCY)
Second Minister for Law (MOL)

"An amazing platform called Brands For Good!"

Senior Minister of State, Sim Ann,
Ministry of Communication and Information (MCI)

"Leadership is making good things happen which if left on their own may not materialise. Honour (Singapore) is happy to be receiving the first-ever Leadership for Good Award. Thank you Brands For Good"

Professor Lim Siong Guan,
Chairman,
Honour (Singapore)

"Brands For Good is a movement.
When it is a movement, it is hard to stop!"

Dr Lee Oi Kum,
Director
BBX Global

19th July
2024

Nomination
Launch

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31st Mar
2025

Document Submission Deadline

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2nd Apr
2025

Judging
Interview

July
2025

Gala Dinner
at Marina
Bay Sands

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TIMELINE

"Be The Leader Of Humanity"
Andrew Carnegie

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[01] Business For Good

Businesses that have successfully implemented differentiated business models and/or innovative internal processes to achieve not only economic but also social and environmental goals

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[02] Capital For Good

Investment funds (including venture capitals and family offices) that are generating good return on investment from their successful selection and investment in companies that achieve not only economic but also social and environmental goals.

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[03] Leadership For Good

Purpose-driven brands, companies and/or individuals that have shown industry and ethical leadership towards meeting impact goals and social change.

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[04] Technology For Good

The invention or innovation of technology that addresses social and/or environmental challenges and capture market opportunities.

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[05] Culture For Good
Co-Presented with Singapore Kindness Movement (SKM)

This category recognizes companies fostering a culture of kindness, graciousness, and positive influence while prioritizing diversity, equity, and inclusion in the workplace.

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CATEGORIES

Brands For Good Categories

"Time & Tide Wait For No One"
Be Part Of Brands For Good Now...

JUDGING PROCESS

Judging Process

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Measure the level of accountability &
transparency of the organisation

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Judging Criteria

Be A Part Of  The New Dawn
Of Ethical Leadership

JUDGES

Judges

Chief Judge

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Dr Lillian Koh
Founder
FinTech Academy (Singapore)
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Leadership For Good
& Capital For Good Judges

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Dr Lillian Koh
Founder
FinTech Academy (S
ingapore)
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Gregory Vijayendran
Partner
Rajah & Tann
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Henre Tan WH, PBM
Chairman
Lions Home for
The Elders
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Jeremy Peh
Senior Partner
Trugem Capital
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Business For Good Judges

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Prof Lim Soon Hock
Managing Director
PLAN-B ICAG Pte Ltd
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Sam Chia
Founder & C-Suite Executive Coach
SC Coaching Asia
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Michael Chow
Board Director
The London Institute of Banking & Finance (APAC) 
AIA (UK Money Laundering Reg Status)
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Andy Wee
General Manager
IES INCA
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Tech For Good Judges

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Dr Kwong Joo Leck
Senior Patent Examiner
IPOS International
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Dr. Goh Hong Heng
Adjunct Lecturer
Temasek Polytechnic
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Tan Poy Boon
Deputy Director
Temasek Polytechnic
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Matthew English
Partner
Marks & Clerk Singapore LLP

IIPCC Singapore
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Culture For Good Judges

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Dr William Wan
General Secretary
S
ingapore Kindness Movement

 
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Soh Lai Yee
Board Member
Engineering Good
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Ready To Be A Part
of Brands For Good 2025?

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