Branding Landmines Even the Best Brands Step On

Eleanor Roosevelt once said, “Learn from the mistakes of others because you can’t live long enough to make them all yourself.” It makes no sense for you to make the same branding mistakes that the best global brands had made
before. Back by popular demand we invited branding expert and author of 6 brand strategy books, Jacky Tai, to share with you the deadliest branding mistakes that you need to avoid. Jacky is director and founder for Unbroken Branding and prior to this, he was the director of brand strategy at PwC Singapore.